Where performance meets proof.
No clear path to proof points. Your buyers are inundated with value propositions, often with little to back them up. This saturation, coupled with the lack of clear-eyed analytics to support your company's value makes it difficult for your go-to-market messages to break through.
Uninformed product improvement. Product development needs solid performance feedback that aligns with market expectations to prioritize and improve. Lack of connection to the market or the technical knowledge of how to deliver performance analytics generates lost opportunities and costly mistakes.
Gaps in data readiness. Strategically focusing on data readiness is rarely an early stage consideration in a start up or new initiative, but it should be. And then having the kind of data you need to prove your solution works is incomplete or too late.
Reports without a story. Being able to tell your clients how your solution impacted them and added value is critical to your success. But the story often gets reduced to traffic reports or gets decoupled from the story you told to get them when they were a prospect.
Your work made all the difference in our ability to go to market successfully.
Chief Revenue Officer